Hershey India, a snacking and confectionery company, announced its first foray into the chocolate-coated wafer market. The launch of Hershey’s Choco Tubes marks its entry into the ~INR 2000 crore coated-wafer biscuit chocolate segment in India. Aiming to meet the growing need for novel, value-oriented treats, the launch will appeal to consumers with its anytime-anywhere, shareable offering at an affordable price point of INR 20.
Hershey’s Choco Tubes is a chocolaty treat offering four delicious layers in every bite! It has unique crunchy wafer-tubes filled with melt-in-your-mouth Hershey’s chocolaty taste inside, with a generous layer of chocolaty crème and surprising crunchy inclusions on the outside. With a long wafer-based tube to break, share and relish; the launch offers a perfect anytime treat to share with your family or friends. Hershey’s Choco Tubes has been launched in two variants Creamy Milk and Cookies ‘n’ Creme. Both are available at INR 20 for 25g. With this launch, the brand aims to extend its unique portfolio that enables consumers to indulge in moments of togetherness.
In less than three years, Hershey India has gained a strong share in the premium chocolate category with its wide range of chocolates including Hershey’s Kisses, Hershey’s Exotic Dark and Hershey’s Bars. The brand has consistently added innovations to address changing consumer preferences. With its entry into the chocolaty coated-wafer market, Hershey India is all set to make its offerings more accessible to consumers.
Commenting on the launch, Geetika Mehta, Managing Director, Hershey India, said, “Hershey India has gained immense consumer love with the national launch of our premium, indulgent range of chocolates led by Hershey’s Kisses, Hershey’s Exotic Dark, and Hershey’s Bars. Our in-store presence across 150+ cities in India, and continuous innovations have helped us gain a strong foothold in the premium chocolate category in less than three years. We are thrilled to foray into the chocolaty coated-wafer market with the launch of Hershey’s Choco Tubes, which will further strengthen our position and make Hershey’s more accessible to consumers, at an affordable price point of Rs. 20. On the back of a consumer-qualified mix and our brand-building prowess, we are confident of replicating our success in this category as well.”
