Parle Agro has signed on Actor Kriti Sanon as the brand ambassador for the beverage brand, Appy Fizz. Sanon will feature alongside Jr. NTR in a national television commercial planned for Appy Fizz.
With the addition of Kriti Sanon to the roster of high-profile brand ambassadors, including Priyanka Chopra Jonas and Jr. NTR, Appy Fizz reinforces its position as a brand that appeals to a wide range of consumers.
Speaking about the brand ambassador, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said, “It is exciting to have Kriti Sanon join the Appy Fizz family. Our goal is to keep the brand relevant to its customers and to inspire them to connect with it. Kriti is a fantastic youth icon and has a lot in common with the essence of our brand, particularly in light of the recent release of Appy Fizz’s fresh style and packaging. We are hoping our consumers enjoy the new avatar and show great love for our brand’s new face”.
Commenting on being the face of Appy Fizz, Sanon said, “Appy Fizz is such a distinctive and bold brand. I am a fan of their iconic ads and the fact that I get to represent and be a part of a much-loved product makes me so happy. I’m thrilled to join my famous co-brand ambassadors too.”
