Spikes Asia, APAC’s award that recognises creativity and marketing effectiveness, announced today its first shortlist for 2023, the Innovation Spikes. Out of 29 entries, 10 have made the cut, with South Korea having the most shortlisted pieces of work, followed by India and Australia. Shortlisted entrants will present their work to the jury for the next round of judging.
The shortlisted entries from India are Dentsu Creative Bangalore’s ‘The Responsible Manhole’ for TVS Motor Company and VMLY&R Mumbai’s ‘The Killer Pack’ for Maxx Flash.
Innovation Jury President, Claudia Cristovao, Head of Google Brand Studio, Google, APAC, commented, “More needs, less trends” – this year’s Innovation finalists reflect the challenges of 2022. There is less hype, and more sobering attempts to make meaningful change in the world. We’re seeing work that is fun and whimsical, to help inspire what’s next.”
Jenny Lau, Events Director, Spikes Asia, added, “We’re delighted to announce the first Spikes Asia 2023 shortlist for the Innovation Spikes. The Innovation Spikes celebrate ground-breaking innovation, technology and problem solving. The diverse and distinctive work that emerges from APAC is always highly anticipated for this category and this year’s showing doesn’t disappoint. I’d like to extend my thanks to the Innovation jury for their hard work in shortlisting this body of work.”
