GlaxoSmithKline Pharmaceuticals has announced that Kareena Kapoor Khan will be the face of its latest digital campaign, “Faisla Sahi, Zindagi Sahi”.
Through this campaign, the company calls on parents to comply with the vaccination card for their children as recommended by their paediatrician. In the digital films, the actor talks about the ‘moments’ a child may miss because of ‘missed vaccination’.
Speaking about the campaign, Kareena Kapoor Khan said, “I am happy to be raising awareness around childhood vaccination with a trusted company like GSK. As a mother, I want to see my children healthy and happy. In today’s day & age, it is important to be cautious about our children’s wellbeing as they are exposed to different germs at other public places. When I get them vaccinated on time, as recommended by their paediatrician, I am doing my bit to keep them protected from multiple diseases.”
Dr. Rashmi Hegde, Executive Vice President – Medical Affairs, GlaxoSmithKline Pharmaceuticals Limited, said, “There have been frequent outbreaks of certain vaccine-preventable diseases in the country in the past year; for example, the measles outbreak with more than 11,000 cases across the country between May – November 2022 v, the outbreak of swine flu in Maharashtra in August 2022, and that of hepatitis A in Kota in October 2022 vi vii. These are a cause of concern as there is a possibility that we might see outbreaks of other infections in the future too. For the purpose of prevention, all children must be vaccinated on time. We have launched this campaign to encourage parents to increase their awareness about vaccine-preventable diseases and get their children vaccinated in consultation with their paediatrician so that they always follow their vaccination schedule.”
