Gurugram: Hyundai Motor India Limited (HMIL) has unveiled a new brand campaign ahead of the ICC Women’s T20 World Cup 2026, featuring brand ambassadors Smriti Mandhana and Jemimah Rodrigues. The campaign celebrates the growing influence of women’s cricket in India while reinforcing Hyundai’s association with the sport as an ICC Premier Partner.
Building on the momentum of its ICC Men’s T20 World Cup campaign, “Deewane India Ka Deewana Humsafar,” the latest campaign shines a spotlight on the grit, determination, and passion of women cricketers who continue to redefine the game and inspire millions of fans across the country.
At the heart of the campaign is a powerful narrative that challenges the traditional perception of cricket as a “gentleman’s game.” Through the message, “We took ‘gentle’ out of the game,” the film highlights the skill, resilience, and dominance of women cricketers, while reflecting the growing support and admiration for women’s cricket in India.
The campaign film features Smriti Mandhana and Jemimah Rodrigues and seeks to capture how women athletes are not only transforming the sport but also strengthening India’s emotional connection with cricket.
Commenting on the launch of the campaign, Virat Khullar, Head – Marketing, Hyundai Motor India Limited, said, “At Hyundai, we believe sport has the power to unite communities, inspire dreams and create meaningful connections. The overwhelming response to our ‘Deewane India Ka Deewana Humsafar’ campaign reaffirmed the deep emotional bond between cricket and its fans. With the ICC Women’s T20 World Cup, we are proud to celebrate a new chapter of this passion by recognizing the growing influence of women’s cricket and the millions of fans who continue to champion the game. This campaign aims to celebrate that shift and spotlight the incredible journeys of players like Smriti Mandhana and Jemimah Rodrigues, who continue to break stereotypes and inspire millions. As a proud partner of the ICC, Hyundai remains committed to supporting this new era of cricket and standing alongside the champions who embody the true spirit of ‘Deewangi’.”
Commenting on the campaign, Santosh P Kumar, COO, Innocean India, said, “Women’s cricket today is inspiring a new generation of players and fans, driven by talent, determination, and an unwavering passion for the game. With this campaign, we wanted to move beyond stereotypes and celebrate the fearless spirit that defines modern women’s cricket. Through Smriti and Jemimah’s journey, the film highlights a game that is played with instinct, grit, and confidence, while reinforcing Hyundai’s commitment to supporting the growth of cricket and the communities that rally behind it.”
As part of its ongoing association with the ICC, Hyundai plans to engage cricket fans throughout the tournament through curated digital content and targeted outreach initiatives. The company said these efforts are aimed at amplifying excitement around the Women’s T20 World Cup, enhancing fan engagement, and strengthening Hyundai’s emotional connection with cricket enthusiasts across the country.
HMIL Creds: Virat Khullar, Deepesh Dadheech, Deepak Relhan, Kushagra Tandon, Ratnika Swami, Astha Sinha
Agency Creds: Anubhav Malhotra, Vaibhav Katti, Mohnish Assudaney, Shobhit Mittal, Nikita Arora, Pulak Bisht, Ranjan, Veishali Chauhan, Animesh Pandit, Neha Avasthi, Srota Roychoudhury, Neha Elizabeth Titus, Karan Kapoor
