Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Impassioned: Scripting stories that strike a chord – Sunu AV

Copywriter-cum-script writer’s debut movie Pranaya Vilasam has been appreciated by critics and audiences. The award-winning author has also been approached to write his second book.

by Neethu Mohan
March 4, 2023
in Featured, Exclusive, Impassioned
Reading Time: 3 mins read
A A
Impassioned: Scripting stories that strike a chord – Sunu AV
Share Share ShareShare

‘Pranaya Vilasam’, which marked Sunu AV’s debut as script writer alongside Jyotish M, released on February 24. 

The New Indian Express’ reviewer wrote: “There are some films where I don’t find it necessary to focus too much on the craft because the emotions take centre stage. Pranaya Vilasam is one of those. It struck an emotional chord.” 

The Hindu’s reviewer called it “… a fairly entertaining take on lost love and the need for understanding in relationships.”

Like any Malayalam movie buff, Sunu grew up dreaming about films. But being a part of the film industry in any role was never in his dreams. 

After a post graduation in mass communication and journalism, he moved to Kochi in 2016 and joined Maitri Advertising as Copywriter. That’s where Sunu met his co-writer and friend Jyothish, also his room mate. The usual discussions on movies led to some interesting story ideas, which the duo started penning down. 

“It was after moving to Kochi and joining Maitri that I realised dreams can turn into reality. Jyothish and I have written several scripts which we discarded before finalising the theme for Pranaya Vilasam. That’s when the pandemic hit us, and we both were at different places. Further discussions and writing was done over phone,” reminisces Sunu, now Ideation Manager at Maitri and also a published author.

It helped that the director of the movie Nikhil Muraly was also a former colleague at Maitri. 

“When Nikhil was at Maitri we used to commute to the office together. I used to discuss movies and the scripts I was working on with him. He was also passionate about films and filmmaking. The first draft of the movie script was completed during the pandemic and once the situation started improving, we came in touch with the movie producer Ranjith Nair and later he decided to produce the movie along with Martin Prakkat and Sibi Chavara,” reveals Sunu.

The day he saw the film with the entire crew was an emotional moment for Sunu. Seeing his name on the big screen in the credits was a high he had not experienced before. “It was an overwhelming experience when the movie opened to positive reviews and is running successfully across theaters,” he reveals. 

His inspiration includes parents and friends to whom he owes his growth and success to. 

“I hail from a small village in Kerala and my parents wanted me to succeed, but didn’t  know how to support me through the entire journey. Their moral support is something which I am indebted to. The support I have received from Maitri is immense; they allocated me leaves and adjusted work accordingly. When the movie was released, Raju Menon, Managing Director at Maitri, sent a message in the work group requesting everyone to watch the movie saying the ticket money would be reimbursed. That was another emotional moment for me,” added Sunu. 

Sunu is now finalising the themes for the next movie. A ‘90s kid, he believes in the power of genuine storytelling.

He has written several short stories for leading literature magazines in Malayalam. A collection of his short stories ‘Indian Poocha’ was  published by DC Books in 2021. It was well received by readers and also won second prize at the Mathrubhumi International Festival of Letters. 

The multi-faceted creative is now being approached by publishers for the next book. He has written six short stories to date. “Once four more short stories are completed, then the content for the next book is ready,” says Sunu. 

Given the writer’s mooring, one can guess that it would be the next of many books to come. But one can be reasonably certain that his name will be part of the credits of many films to come.

Tags: CopywritingIndian PoochaJyotish MMathrubhumi International Festival of LettersPranaya VilasamSunu AV

RECENT POSTS

2026 is about proving that AI visibility can be productised: Siddhartha Vanvani, Digidarts
Exclusive

2026 is about proving that AI visibility can be productised: Siddhartha Vanvani, Digidarts

December 5, 2025
0

Recently, Digidarts, a digital-first marketing agency pioneering AI-led marketing innovation, has launched DareAISearch, a first-of-its-kind AI-GEO solution that helps brands...

Read moreDetails
At Kärcher, customer centricity sits at the helm of everything we do: Ayesha Prasad
Exclusive

At Kärcher, customer centricity sits at the helm of everything we do: Ayesha Prasad

December 4, 2025
0

Since 1935, Kärcher has led the evolution of mechanised cleaning — transforming what was once manual, laborious work into an...

Read moreDetails
Omnicom Media APAC Unveils New Leadership Structure as Regional Integration Accelerates
Exclusive

Omnicom Media APAC Unveils New Leadership Structure as Regional Integration Accelerates

December 3, 2025
0

Mumbai: Omnicom Media APAC CEO Tony Harradine has announced a sweeping new leadership structure designed to steer the combined Omnicom–IPG...

Read moreDetails
Most marketing platforms are drowning in data but starving for insight: Aditya Aima, AnyMind Group
Exclusive

Most marketing platforms are drowning in data but starving for insight: Aditya Aima, AnyMind Group

December 3, 2025
0

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation had earlier this year launched its 'India Digital Landscape...

Read moreDetails
“As Long as People Want Stories, This Industry Will Thrive”: Uday Shankar at CII Big Picture Summit 2025
Exclusive

“As Long as People Want Stories, This Industry Will Thrive”: Uday Shankar at CII Big Picture Summit 2025

December 2, 2025
0

In one of the most anticipated dialogues at the CII Big Picture Summit 2025, Gaurav Banerjee, Chair, CII National Council...

Read moreDetails
Trust now means more than good service; it means protecting data and being transparent: Vaishal Dalal, Excellent Publicity
Exclusive

Trust now means more than good service; it means protecting data and being transparent: Vaishal Dalal, Excellent Publicity

December 2, 2025
0

Excellent Publicity has completed 13.5 years of transforming from a small start-up into a prominent AdTech organisation. With its innovation-led...

Read moreDetails

LATEST NEWS

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

Stanley Retail names Abhijeet Sonar as Chief Executive Officer
People

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025
0

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar...

MARKETING

MILKMAID honors the nation’s love for Kheer on World Kheer Day
Marketing

MILKMAID honors the nation’s love for Kheer on World Kheer Day

December 5, 2025
0

Mumbai: Nestlé MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November,...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

December 5, 2025
Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.