BookMyShow Stream has partnered with ITV Studios to offer a diverse range of content to its Indian audience. The partnership will span over three years and provide Indian cinephiles with some of the most popular titles from the multifaceted British studio.
The partnership will also launch a dedicated widget ‘ITV Studios’ on the TVOD platform that will showcase British thrillers, mystery and drama series. Among the premium titles that consumers can access through the platform are the mini-series “Our House,” and the cold case drama “Karen Pirie.”
BookMyShow Stream will also showcase other acclaimed TV Series including World Productions’ Line of Duty and Pembrokeshire Murders, Litvinenko produced by ITV Studios and Tiger Aspect Productions, Tall Story Pictures’ Bancroft, ITV Studios and Urban Myth Films’ A Confession, Endeavour by Mammoth Screen, Grace from Tall Story Pictures, Vaudeville Productions, Second Act Productions and Monumental Television’s Murder in Provence on its platform through this year.
Speaking on the partnership, Augustus Dulgaro, Executive Vice President – Distribution, Asia Pacific at ITV Studios, said, “This partnership with BookMyShow Stream which will showcase our rich variety of drama including ‘Karen Pirie’, which, following its highly successful debut, has been recommissioned for another season, the critically acclaimed ‘Line of Duty’ and the compelling ITVX series ‘Litvinenko’. We’re delighted to take our shows to an even wider audience and to continue to look at how we can provide these global audiences with new ways to access some of our best-known content.”
Speaking on the partnership with ITV Studios, Ashish Saksena, COO – Cinemas, BookMyShow, said, “The TVOD space in India has grown considerably and the ‘Pay for what you want to watch’ has become popular with discerning Indian consumers. We have seen consumers on BookMyShow showing a very clear preference for selecting the titles they want to watch and choosing to rent or buy as per their convenience. As our repertoire has been getting meatier through our journey of the past 2 years, we have been getting and building a handpicked library across films and TV series that aren’t easily available in the country for discerning viewers especially with celebrated foreign language films from around the world. We are thrilled to work with the coveted ITV Studios, a name synonymous with some of the best entertainment content from the UK who have doubled down on the TVOD format of content consumption in India recognizing the potential of this mammoth opportunity in India. With the premiere, bespoke slate of titles that have been introduced through “ITV Studios” on our platform, Indian cinephiles will have a chance to experience entertainment at several notches higher with a partnership that aims to offer an unparalleled content viewing experience for India.”
