ABP News, a Hindi news channel, has launched a new campaign titled “Khabaron Ko Berang Rehne Do,” urging viewers to let the news be devoid of colours of preconceived opinions and hatred.
The campaign encourages people to fill their lives with vibrant colours while ensuring the news they watch remains free of the colours of opinion and aims to motivate people to come together and celebrate Holi with the spirit of inclusivity and neutrality.
With the campaign Hashtag #BerangHoKhabrein, ABP News announced that it is supporting its viewers this Holi, by promising to make news more transparent and clearer.
Avinash Pandey, CEO, ABP Network, said, “ABP News believes that by keeping news free from the colours of opinion, it can help foster a more unified and harmonious nation. The channel believes in giving its viewers news without bias, without prejudice, and without added colours of opinion. Thus, through this campaign, ABP News ensures that opinions are grounded in facts and not clouded by biases. The channel appeals its viewers to embrace the spirit of Holi and come together to make our news, and our nation, a place of peace and neutrality.”
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