Niro, a embedded finance provider for consumer internet platforms, has announced the appointment of Vijay Sachidanand as Chief Operating Officer.
In this role, Sachidanand will drive the scale-up phase of Niro’s journey. He will lead the company’s business operations including product development, as Niro looks to further bolster its credit and other financial offerings in the months and years ahead.
Sachidanand brings over 25 years of general management and product leadership experience, predominantly in early-stage fintech environments. As a member of Gain Credit’s executive management team, he served as general manager of Drafty, a UK online consumer lending business which he took from seed stage to a $100m fundraise; and then as CEO of Synapi, Gain’s ‘Software as a Service’ start-up which he co-founded. Amongst his achievements before that, he built Amazon UK’s embedded credit marketplace (Amazon Money Store).
Commenting on his appointment, Sachidanand said, “Embedded finance represents the future of fintech globally and it’s amazing to see the potential in India in particular – driven by a huge, highly digitised, and yet significantly underserved consumer base. I’m also impressed by the strides Niro has made in promoting financial inclusivity for consumers, by building credit products tailored to their needs and the needs of the online platforms with which they engage. Over the past year alone, Niro has expanded credit penetration across 200+ cities in India through its unique offerings geared to both platforms and borrowers. I’m delighted to be joining a visionary team at this pivotal stage of the company’s journey, and am energised by the prospect of helping Niro through its scale-up phase and beyond.”
Aditya Kumar, Co-founder and CEO of Niro, said, “We are elated to welcome Vijay as Niro’s Chief Operating Officer. Vijay comes to us with deep expertise as both a general manager and product leader in fintech. He has scaled numerous technology and credit businesses from 0-1 in the course of his vast professional experience working with some of the biggest names in the fintech ecosystem. We are super excited to work with him to continue expanding Niro’s growth trajectory in FY23 and beyond.”
