Zee Media has announced the launch of Zee Kannada News linear channel, primarily focusing on unbiased reporting of news and hyperlocal content. The launch event of ZEE Kannada News linear channel was held in Bangalore.
With this launch, ZEE Kannada News looks forward to provide a nationalist view of daily news events to the widespread TV audience spread across the five divisions of Karnataka – Bengaluru, Belagavi, Mysuru, Ballari, and Kalaburagi.
The Zee Kannada News linear program package includes customised news and debate shows like Dharmastala, Vaarda Bhavishya, Samvaad, Chitramanjari, among others.
According to the network, around 90pc of video consumption happens in local languages in India, and 75pc of TV content is consumed in the Kannada language in the Karnataka market. Taking into consideration the market demand via successful programming across different platforms, Zee Media took a step forward toward capturing a larger viewership through the launch its linear channel.
Abhay Ojha, CBO, ZMCL, said, “Zee Media network continues to be the catalyst for change. We, at Zee Kannada, acknowledge the fact that there’s need for a voice that is unbiased towards the local political influences. The linear avatar of Zee Kannada will primarily focus on the informative aspect of hyper-local news in Kannada, thus becoming the voice of Kannada. Our entire team of reporters and producers aim to provide real-time analysis and produce inspirational stories about people, society and health.”
“Zee Kannada has been catering not only to urban cities but also believes in delivering news in the regional language of Karnataka. Taking into consideration the trust built by the channel and the increase in viewership via digital platforms, the linear launch is a strategic business move and generate cross-platform avenues. Being an election year, our goal is to become number one, in terms of revenue and 5X growth across the network,” said, Anindya Khare, Marketing Head, ZMCL.
This on-ground event was attended by dignitaries like Nitte Santosh Hegde (Supreme Court (retd.) Justice, former Karnataka Lokayukta), Ba Ma Harish (President of Karnataka Film Chamber of Commerce), Bhaskar Rao (Former Police Commissioner of Bangalore) Abhishek Ambarish (Actor), Pragathi Shetty (Rishab Shetty’s wife) Aniruddha Jatkar (Actor).
