Sports for All, a tech-enabled multisport grassroots competition platform, has appointed Pooja Trehan as Vice-President – Communications & Public Policy for Indian market.
With experience in public relations and policy communications, Trehan will support the deployment of the future strategic plan at SFA, to amplify its ambitious growth plans across the Indian sporting landscape.
She will be part of the Strategy team and report to Reuben Pandian, Chief Strategy Officer. Her responsibilities will include developing the organization’s communication strategy, working closely on building integral conversations for the policy domain and boosting efforts on employee engagement and employer branding initiatives.
In a career spanning 18 years, she has previously worked with Colgate-Palmolive, Castrol-BP India, Bennett & Coleman and Genesis BCW, along with her entrepreneurial venture PRestaurants. In her last role at Sugarbox, Trehan set up the complete Communication foundation for the hyperlocal cloud-tech startup.
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