Disney Star Network has announced that 2.53 crore new viewers tuned in to watch Week 4 of the Tata IPL 2023 on television. This brings the tally of total live viewership to 43.4 crore after 38 games, which the network claims as the second-highest in IPL history.
The broadcaster also stated that it witnessed a growth of more than 27pc in TVR for the first 38 games, compared to the last edition. The Hindi Speaking Markets (HSM) recorded the highest viewership in IPL history with 29.1 crore fans tuning in for the first 38 matches.
The network is now gearing up for ‘Rivalry Week’ from May 6th to 12th, 2023, through a host of initiatives across live coverage, programming, and fan engagement. The week will witness the greatest IPL rivalries, with teams from the North taking on teams from the South and ‘Frenemies’ facing off against each other, promising to be one of the most exciting weeks of IPL.
Star Sports has lined up a slew of programming initiatives for Rivalry Week. Content creators from Meta have collaborated with Star Sports’ talent to generate a stream of ‘Rivalry’ videos. Experts in the Star Sports studio will also be seen squaring off against each other in ‘Rivalry Games,’ while ‘Cheeky Singles’ hosted by Tanmay Bhat and his gang of comedians will have a unique take on rivalries. Initiatives during live coverage include ‘Rivalry Hotseat’ and ‘Rivals Down Memory Lane,’ which involve Star Sports experts sharing some of the most intense and engaging moments from the rivalries.
