According to TAM Sports Report on Commercial Advertising on Television for 44 matches of IPL 16 (31st Mar’23-2nd May’23), matches 23 to 44 saw an increase of 26pc in the number of categories and 11pc in the count of advertisers, compared to matches 1 to 22.
Throughout matches 1 to 43 of IPL 16, Ecom-Gaming and Pan Masala both managed to secure a place in the top 5 categories. The top 5 categories accounted for almost 60pc of the total ad volumes of the tournament. Ecom-Gaming and Pan Masala were the only categories among top 5, that appeared in both IPL 16 and 15. In IPL 16, three out of the five categories belonged to the F&B sector.
The top 5 advertisers accounted for 40pc of the total ad volumes in the 44 matches of IPL 16. Sporta Technologies & K P Pan Foods was the only advertiser to appear in the top 5 of both IPL 15 and IPL 16.
IPL 16 featured 16 new categories and 75 new brands during its advertisements for 44 matches compared to IPL 15. Two out of the top 5 new categories in IPL 16 belonged to the ecommerce sector, compared to four in the same sector during IPL 15. Among the 70 new brands, ‘Airtel 5G Plus’ was the leading brand followed by ‘Rajshree Silver Coated Elaichi’.
Coca Cola advertised its two brands, Maaza Aam Panna and Maaza, exclusively on Hindi+English language sports channels and regional language sports channels, respectively during the 44 matches of IPL 16. Total 75 brands advertised on both Regional and Hindi+English sports channels. “Dream11.Com” was leading the list of common brands.
