Matter, a tech innovation-led start-up, today announced Vicky Kaushal as a face for Matter Aera, a geared EV bike with 4 Speed Hyper-shift gears.
According to the brand, a campaign is scheduled to be launched in which the actor will showcase the brand and its product technologies in an engaging manner.
An official statement from the company read, “MATTER is gearing up to bring the change from India for the whole world into the sustainable future. And it believes that the persona representing the future forward mindset of Indian youth is truly characterised by the award-winning film star Vicky Kaushal. His presentation of the brand will create that wave which will motivate the discerning youth of India to adopt the change.”
Mohal Lalbhai, Group CEO and Founder, Matter, said, “we strongly believe in the power of communication and human emotions, that drives the message across. Our collaboration with Vicky Kaushal to present Matter Aera is with a shared goal of inspiring bikers towards the adoption of sustainable mobility, which is set to create a new norm into the future. We are excited to connect with our customers with our specially crafted communication carrying the message of adoption of future technology into mobility.”.
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