Broadcast Audience Research Council India (BARC), a Television Audience measurement body, announced the appointment of Dolly Jha as its Chief of Product & Research.
Jha is a Postgraduate in Management from IRMA and has an experience of close to three decades across KANTAR, ITC Foods & Nielsen. She brings with her experience across Consumer Research, Audience Measurement, Media Analytics, ROI Measurement and Innovation Research.
Prior to joining BARC India, she has been associated with Nielsen for 13 years where she has held multiple leadership roles. Her last role was as the Managing Director for Nielsen Media – India. At Nielsen, she led large Audience Measurement Mandates for multiple Industry Bodies. She has also steered the launch of various industry-first solutions in the Digital Measurement space in India.
Commenting on her appointment, Jha, said, “I am excited to join BARC India as the Chief of Product & Research. BARC today runs the largest Audience Measurement system in the world. With all the experience behind me, I am looking forward to contributing to BARC by evolving the Measurement further to meet the growing needs of stakeholders.”
Welcoming Dolly, Nakul Chopra, CEO, BARC India, said, “It is indeed wonderful that Dolly will join the BARC Leadership Team. As the Chief of Product & Research – she will expectedly bring immense value to our eco-system, both from the perspective of working back from our output, to improve input quality and, over time in helping build value added services that will benefit all our subscribers. Both these vital functions are new capabilities that we seek to add to BARC – given her vast experience, I cannot think of a leader more suited to this role. In her stint at Nielsen, Dolly has already deep exposure and understanding of what BARC does – I am confident that this will augur for an extremely fulfilling partnership. I warmly welcome her and look forward to working closely with her.”
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