JioCinema, the official digital streaming partner of IPL 2023, has continued to break records of digital sports viewing, as it clocked over 1500 Cr. video views in the first seven weeks.
The first qualifier match between Chennai Super Kings and Gujarat Titans held on Tuesday, once again reached the highest ever concurrent viewership on IPL. In the final overs of the second innings, the concurrency soared to 2.5 Cr.
This season has been a game-changer in terms of digital concurrency, surpassing the previous IPL record of 18.7Mn viewers set in 2019. Remarkably, more than 13 matches this season have exceeded the peak concurrency benchmark of 18Mn.
JioCinema breached the peak concurrency records of IPL twice before. On April 12th, the platform clocked a 2.23 Cr. peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later, during Royal Challengers Bangalore vs Chennai Super Kings fixture, surpassed its own record with a concurrency of 2.4 Cr. The OTT platform has also released the 360-degree viewing feature, showcasing the power of immersive fan engagement on digital.
