JioCinema, the official digital streaming partner of IPL 2023, set a new world record as 2.57 Cr. concurrent viewers witnessed the century by Shubhman Gill in the first innings of the Qualifier 2 of the TATA IPL 2023 between Gujarat Titans and Mumbai Indians.
Gill’s knock and Titans skipper Hardik Pandya’s late flurry propelled the platform past the World Record equalled by JioCinema in the Qualifier 1 between Chennai Super Kings and Gujarat Titans on Tuesday night, and first set during India vs New Zealand Semi-Final in the ICC 2019 World Cup, stated an official press release from JioCinema.
On April 17, 2.4 Cr. viewers came together to watch MS Dhoni’s CSK defend against a high-octane run chase from Royal Challengers Bangalore with bated breath at the M. Chinnaswamy Stadium. This record was set after bettering the one set on April 12th of a peak concurrency touching 2.2 Cr., again when Dhoni almost pulled off another heist against Rajasthan Royals.
“We are thrilled to announce that JioCinema has set a ground-breaking milestone by breaking the world record of concurrent viewers on digital,” said Viacom18 Sports CEO Anil Jayaraj. “It is a testament to our constant endeavour of offering unparalleled experience of TATA IPL to fans and viewers across every corner of the country. The achievement reinforces our commitment to deliver world-class sports action, no matter the scale, and motivates us to constantly push the boundaries of live sports streaming,” he said.
JioCinema continues to set global benchmarks in the world of digital sports viewing as it clocked over 1500 Cr. video views in the first seven weeks of the TATA IPL 2023. Viewers were glued to the action on JioCinema as the average time spent per viewer per match touched 60 minutes. TATA IPL 2023 on Connected TV has already reached twice the number of viewers than that on HD TV in the first five weeks.
