Dainik Bhaskar, a regional daily newspaper, has launched in Mumbai and has appointed Concept, an Independent Integrated Communication agency, to manage the brand.
The Group stated that it chose Concept as its partner to assist them in achieving their brand execution goals after conducting thorough research.
Commenting on the win, Vivek Suchanti, Chairman and Managing Director of Concept Communications, said “Dainik Bhaskar Group and Concept Group have a long-standing association. Trust of brands like Dainik Bhaskar, one of India’s premier brands, is of paramount importance. We are naturally very happy that they have chosen us to partner with them with such a prestigious launch. We look forward to creating a targeted and effective solution for the brand”
Kailash Agarwal, Managing Director of Bhaskar Prakashan, said, “We are on a journey to expand our footprint across the country and consolidate our current position of No 1 newspaper. We were looking for strong partners who could help us launch the brand in Mumbai. We found the team Concept both insightful and proactive. We believe that they are the right partners for us in our journey.”
