AdGlobal360, a MarTech company, has won the mandate for managing the PAN-India Hyperlocal Marketing of Maruti Suzuki India, following a multi-agency pitch.
The automobile company launched the hyperlocal marketing strategy in 2018 and since then, AGL, which was part of its conceptualisation, has been handling dealer marketing for North, East, and Central India, while the other half was managed by another agency.
Sharing his opinion on the partnership, Shashank Srivastava, Sr. Executive Officer, Marketing & Sales, said, “The contribution of hyperlocal marketing to our business is significant and digital leads from this program account for nearly 30% of our car sales. AdGlobal360’s are specialists in this and we are looking at a partnership that will collectively help us grow manifold. We look forward to their expertise in managing a program of this scale and delivering effectively on our expectations.”
Speaking on the win, Rakesh Yadav, CEO-AdGlobal360, said, “This is more than a win for us, since we were already managing half of Hyperlocal Marketing for MSIL. This is a validation of our expertise and the value we bring to our partners, MSIL and the Dealers. It is our promise that with our continuous investments in understanding Indian Consumers through our Sei-katsu-sha philosophy, we will keep getting better and deliver better outcomes.”
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