Sugar Pop Beauty, a makeup brand, has announced the appointment of Bollywood actress Shehnaaz Gill as its first brand ambassador.
According to the company, the partnership is aimed at cementing its position as a fan favourite and create new opportunities for mass customer acquisition, especially with Gen Alpha and Gen Z audiences in India that are new to makeup.
Shehnaaz has also appeared in a short digital introductory campaign that reinforces the brand’s USP of easy-to-use high-quality makeup products.
Watch the film here.
Commenting on the partnership, Shehnaaz csaid, “Collaborating with SUGAR POP is truly a dream come true for me! It’s an incredible opportunity to embark on this journey alongside them, where I can utilize my effervescent charm and contribute to spreading positivity through their amazing range of products. This partnership feels like a perfect match, as if it were destined to be. I wholeheartedly support SUGAR POP’s mission to make high-quality, user-friendly makeup products accessible to young Indian women all across the country. It aligns perfectly with my own beliefs, and I am thrilled to be a part of this initiative that aims to empower and uplift women in every corner of our nation.”
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