Hero MotoCorp, a manufacturer of motorcycles and scooters, is set to launch a new bike on 14th June, 2023. The brand has launched a teaser campaign in collaboration with Wunderman Thompson South Asia to ignite excitement among biking enthusiasts and auto journalists.
The campaign features a pit crew set up with a slowly rising shutter every day to reveal a few aspects of the upcoming bike.
While details about the bike remain sparse, the teaser campaign has revealed that it will feature a 4V engine and Golden USD forks.
Commenting on this campaign, Joy Chauhan, Chief Client Officer, Wunderman Thompson South Asia, said, “This is just a tease. A great example of tech integration in a fabulous creative idea. This is another step in Hero’s journey towards dominating the premium bikes segment. Very soon the bike enthusiasts will know about this new race which is surely going to dominate every race in the circuit. We at Wunderman Thompson are proud to partner Hero MotoCorp to bring brave ideas to life.”
“The idea was to find an interesting way of creating chatter around the prelaunch teaser of this new Hero bike. We are not only creating intrigue but will also give an opportunity to the user to interact online and engage with the bike especially once the bike is fully unveiled and thus creating one-of-a-kind experience on digital,” said, Sundeep Sehgal, ECD Wunderman Thompson India.
Team credits:
Wunderman Thompson Delhi
Account Management
Vaibhav Sahani, VP & Executive Business Director
Divya Parashar, Account Director
Creative
Sundeep Sehgal, VP & Exec Creative Director
Manmeet Singh, Senior Creative Director
Planning
Anchit Chauhan, AVP & Strategic Planning Director
