Flipkart, an e-commerce marketplace in India, has launched its latest campaign titled ‘Har need ke liye best deals’, promising the best deals for every need.
Conceptualized by Leo Burnett, the campaign features actors Archana Puran Singh and Jackie Shroff in two ad films.
The first film shows a man happily dancing after finding great deals on various categories like mobiles, shoes, and earphones on Flipkart. Jackie Shroff joins him in the dance, emphasizing the message ‘Shopping karni hai toh pehle Flipkart karo’.
In the second film, a woman bursts into laughter upon discovering fantastic deals on a range of products like mixer grinders, designer sarees, cookware, bedsheets, and televisions on Flipkart. Archana Puran Singh joins in the laughter, realising that shopping on Flipkart brings such joyful moments.
Speaking about the new campaign, Dushyanth Jayanty, Vice President, Marketing, Flipkart, said, “At Flipkart, we have always focused on creating an experience that unlocks the greatest value for every single shopper for all their shopping occasions. Our customer understanding is one of our deepest strengths, and ‘Har need ke liye best deals’ is a light-hearted recreation of the joy of getting a great deal. Archana Puran Singh and Jackie Shroff bring this message to life in their inimitable style, and the signature dance move is guaranteed to make viewers shake a leg!”
Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett, said, “This Flipkart campaign was just pure fun to make. Our job was just to bring forth the ultimate human joy someone can feel when they find something absolutely great, like the mind boggling deals and so much more.”
Credits:
CEO-Leo Burnett South Asia and Chairperson- BBH India: Dheeraj Sinha
CEO & Chief Creative Officer, South Asia: Rajdeepak Das
Group Executive Creative Director: Mayuresh Dubhashi
Executive Vice President: Abhimanyu Khedkar
Associate Vice President: Shailee Mehta
Planning: Vrudhi Doshi
Creative Director: Reya Reji, Zeeshan Shaikh
Creative: Savannah Patel (Copywriter), Rajat Patekar (Art Director)
Account Management: Ryan Carlos(Brand Director), Ratish Raina (Brand Associate)
Executive Agency Producer: Sagar BhanushaliProduction House:
Production House – Tubelight Films
Director – Prashant Issar (Sippi)
Executive Producer – Ruchi Shah
