Set Wet, the men’s grooming brand from Marico, has launched an TVC that focuses on the role of hairstyling in the grooming routine of men.
Produced by Chrome Pictures and directed by Roopali Singhal, the campaign titled #ApniHairstyleHiApniVibeHai highlights the importance of hairstyling in creating a long-lasting first impression and setting the right mood.
The brand has launched a film showcasing a young man who transforms his appearance and boosts his confidence by styling his hair with Set Wet Gel.
Watch the film here:
Speaking about the new campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said, “As a leader in the hair styling category, Set Wet has always led the hair styling conversations amongst the youth of India and adapted to the changing trends. The new campaign #ApniHairStyleHiApniVibeHai therefore speaks to the Gen Z consumer about the importance of hair styling as a key part of their grooming regime. Through the various legs of the campaign, Set Wet will continue to establish and emphasise this key message and actively engage with the target consumer through innovative marketing activations across touchpoints, where the consumer is already actively engaged.”
As part of a comprehensive 360-activation plan, the brand has begun the rollout of a digital, print, and on-ground campaigns.
Production House Credentials:
Production House: Chrome Pictures
Director: Roopali Singhal
Producer: Kush Malhotra & Daniel Amanna
(Headline changed at 17.00 hrs.)
