Dharampal Satyapal Group (DS Group), a FMCG Conglomerate, has collaborated with Foxymoron and Master Chef Pankaj Bhadouria for its ‘Pulse Tangy Tails’ digital campaign.
As a part of the campaign, Bhadouria will present a mixology challenge to the digital audience and share five different mocktail recipes that can be made using the five flavors of Pulse candy. Participants are invited to showcase their creativity by coming up with unique recipes.
The entries will be evaluated based on the presentation and the distinctiveness of the recipes and the winners will receive a mixology kit from the brand. To reach a wider audience, the campaign will involve various influencers at different levels.
DS Group stated that the campaign aims to foster user-generated content (UGC) as participants create and share their inventive mixology creations.
