Diwan Arun Nanda, the founder of Rediffusion, has stepped down as Chairman of the agency he sold to Tanya and Dr. Sandeep Goyal of Mogae Group in 2021.
Dr Sandeep Goyal, Managing Director, Rediffusion has taken on the Chairman’s role. Rediffusion was founded by Nanda, Ajit Balakrishnan and Mohammed Khan on July 2, 1973.
On the expanded role, Dr Goyal said, “I am stepping into big shoes. Diwan Arun Nanda made Rediffusion into the platinum standard of Indian advertising. It is now my responsibility to keep the flag flying, take it higher and higher. Not easy, but do-able.”
In its 50th anniversary week, the agency installed bronze busts of its founders at its Mumbai office.
From 1994 to 2018, Japanese ad giant Dentsu and Madison Avenue-based Young & Rubicam (WPP) were 20 pc equity owners in Rediffusion, giving it the name Rediffusion DY&R Brand Communications.
Also read: Rediffusion goes Solo, detaching from DYR partnership
Rediffusion, as an independent group now, has three subsidiary agencies – Everest (digital first), Next by Rediffusion (new age brands) and Wellth (healthcare). It recently launched Ladyfinger, an all-women’s ad agency.
Also read: Rediffusion: 50, Not Out, Independent and Hungry
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