Mumbai: NewMedia Holding (NMH) has appointed Mahesh Salwani as Senior Vice President, NewMedia Holding, and Chief Revenue Officer, OneDigital Entertainment (ODE), as the group looks to accelerate its next phase of growth, commercialisation and global expansion.
The appointment comes as NMH enters a new growth phase following more than 17 years of building what it describes as an integrated full-lifecycle digital ecosystem spanning media, entertainment, creator economy, artificial intelligence, blockchain, technology, commerce and community-led businesses.
In his dual role, Salwani will lead the group’s commercial strategy, strategic partnerships, revenue growth and business expansion across its portfolio of more than 35 brands and businesses. His mandate includes driving commercialisation across the ecosystem while supporting the group’s continued growth through innovation, strategic acquisitions and new ventures globally.
NMH said its integrated operating model combines proprietary technology, shared digital infrastructure and interconnected capabilities that enable businesses within the group to collaborate across the creator economy, content, commerce, technology, AI, blockchain and community ecosystems. The company believes this integrated approach allows clients to engage either with individual specialist businesses or through an end-to-end digital ecosystem.
Prior to joining NMH, Salwani headed Big Bang Social, the influencer marketing and creator-focused division of Collective Artists Network, where he was responsible for scaling revenue, leading commercial functions and overseeing overall P&L performance. He brings more than 17 years of experience across media, digital, telecom, creator economy, intellectual property, business development and technology-led commercial growth.
Commenting on the appointment, Shabir Momin, Founder, MD & CTO, NewMedia Holding, said, “Mahesh joins us at an important moment in NMH’s journey. We have been patiently building for years an integrated ecosystem across creators, content, technology, AI, blockchain, communities, commerce, entertainment, and monetization. The objective was never to build isolated businesses, but to create a full-lifecycle digital ecosystem where every part can strengthen the other and create greater value for brands, creators, enterprises, partners, and consumers.
Mahesh understands both the complexity and the opportunity of what we have built. He brings commercial depth, operational excellence, and the ability to commercialize interconnected businesses. I am excited to welcome him to the leadership team.”
Abhishek Joshi, Group CEO, NMH, said, “Over the years, we have built an extraordinary foundation across multiple industries, technologies, and markets. The opportunity before us is to unlock the full commercial potential of that foundation while continuing to strengthen and expand the ecosystem. Mahesh’s experience in scaling businesses, building commercial functions, and leading high-performance teams makes him an important addition to our leadership team as we accelerate this next phase.”
Sharing his thoughts on joining the organisation, Mahesh Salwani, Senior Vice President, NMH and Chief Revenue Officer, ODE, said, “After understanding what has been built and Shabir’s long-term vision and Abhishek’s strategy for the Group, it became clear that this is unlike anything else being built in the industry. NMH has patiently created a deeply integrated ecosystem where creators, communities, technology, commerce, intellectual property, and innovation work together in a way that is both unique and highly scalable. As the creator and fan economy evolves, sustainable growth will increasingly come from connecting content, creators, technology, communities, and commerce into enduring businesses. I am excited to help accelerate that journey by driving strategic revenue growth, building stronger partnerships, unlocking new monetization opportunities, and creating long-term value across the ecosystem.”
