Ipsos India has appointed Neha Munshi as Country Lead of Ipsos Digital with immediate effect. She has been with the research outfit for over six years and has been designated Associate Director since May 2023.
She will head a six-member research team and be guided by Anthony Dsouza, Country Service Line Leader, Innovation, Ipsos India, informed an official statement.
Her mandate is to take Ipsos Digital offerings to current and prospective clients and provide a glitch-free experience in exécution of projects, the statement added.
On the appointment, Dsouza said, “Ipsos Digital boasts an exceptional array of flagship products, including FastFacts, Creative Spark, Duel, InnoTest, and more. These offerings stand out for their innovation and speed, coupled with the convenience of user-friendly options like DIY and DIY+Researcher Assistance. This empowers clients to seamlessly launch projects in India around the clock, 24X7, ensuring swift and efficient results. Munshi’s remarkable leadership has been evident in her adept management of key accounts, driving increased adoption of our digital platform. Her unique position makes her the ideal candidate to capitalise on opportunities across diverse sectors.”
Amit Adarkar, CEO, Ipsos India, said, “Over 80 pc of our client work continues to be via offline data collection methodologies and face-to-face interviews. We launched Ipsos Digital during the pandemic, when we were thrown into lockdowns and restrictions, and we wanted client work to continue without any disruption. Post re-opening, clients continue to leverage the digital opportunity over and above all the specialised custom work we do for them, across our service lines. This is akin to omnichannel – brick and mortar and online – enabling clients to flit across and not being stopped by office hours and take the online route via DIY, pay online and get the results in real time.”
“In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of Security, Simplicity, Speed and Substance. The growing digital opportunity is something we are cognisant of and believe it will only grow by leaps and bounds,” added Adarkar.
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