Women’s fashion brand Madame has launched a two-film campaign themed ‘Fashionable & Free’, one of which is live.
The first film features TV actor and Big Boss contestant Miesha Iyer. As she picks up her clothes to wear, Iyer notes that for her, ‘fashion’ and ‘free’ go hand in hand as fashion is not just about the clothes but also about expression. She says she doesn’t want to be late for work while applying face glitter. As one wonders why she would do that, it is revealed that she works as a DJ.
The first film underlines Madame’s message of being ‘Fashionable’ and ‘Free’ – free from judgement, bias and shackles.
“We are absolutely thrilled to unveil our ‘Fashionable & Free’ ad films, which are a true reflection of Madame’s identity as a brand that celebrates individuality and freedom through fashion,” said Sumedha Jain, Head of Marketing Communications, Madame.
“Through these ad films, we want to inspire everyone to embrace their unique style, be bold in their choices, and feel empowered in their own skin,” she added.
A second ad film was launched on August 14 with the message of ‘baggage-free, guilt-free and expectation-free’, informed a company statement.
(Amended at 12:50 hrs on August 18 to include the second film from the campaign.)
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