D2C fit-tech company BeatXP has onboarded actor Hrithik Roshan to endorse its massagers. A campaign featuring the actor is now live for the brand’s Bolt Massage Gun.
The campaign film features Roshan pushing the limits of his body and muscles while working out. But even he has his limits. The film then showcases how the product relaxes his muscles with its powerful vibrations, allowing him to ‘beat the limits’ and train relentlessly, day after day.
Ashish Dhuvan, Business Director, BeatXP, said, “We are thrilled to welcome Hrithik Roshan into the BeatXP family. His dedication to fitness and wellness aligns perfectly with our brand’s values. With the launch of the ‘#BeatTheLimits’ campaign, we aim to inspire individuals to transcend their limits and embrace holistic well-being.”
Roshan added, “BeatXP’s unwavering dedication to provide healthcare solutions truly impresses me. Their range of massagers is a remarkable step towards prioritising self care in our dynamic lifestyles. This partnership resonates strongly with our shared commitment to holistic well-being and rejuvenation.”
Aziz Alam, Business Director, BeatXP, stated, “Leveraging our partnership with the esteemed youth icon Hrithik, we anticipate a substantial outreach to our nationwide target audience. Despite being a leading massager brand in the country, the awareness surrounding massagers and their utility remains relatively modest. This collaboration not only elevates our brand’s presence but also serves as a pivotal tool for product and utility awareness expansion.”
BeatXP has introduced two flagship models – the Bolt Deep Tissue Massage Gun and the LegSense 360 – with exclusive launch offer.
Feedback: [email protected]
