Electric scooters brand Ather Energy has launched a campaign themed ‘Quick. Quicker. Ather.’
Conceptualised by Ather’s in-house creative team, the film was produced by Vanilla Films.
The campaign is for Ather’s 450X and 450S models. The campaign film takes the humour route to establish the speed of the scooters. It features individuals engaged in their regular routines but with a twist. From badminton players to joggers to people at a bus stop, to even statues in the town and more, everyone is turned towards one direction. It is later revealed that they are awaiting the Ather which is super quick – they would miss it if they looke away even momentarily.
Pranesh Urs, VP Marketing, Ather Energy, said, “The 450 Series has such a unique sonic personality (Wheee) that you’ll always hear an Ather first before you see one. And most often, the scooter flies past real quick before you could catch a glimpse of it. This insight led to the conception of our new brand campaign ‘Quick. Quicker. Ather’.”
Film Credits
Written by: Garima Pugalia (Ather Energy)
Creative Lead: Deepesh Rajani (Ather Energy)
Creative Director: Krishnanunni Warrier (Ather Energy)
Creative Production: Rajat Sharma (Ather Energy)
Brand Manager: Vijaykumar MP (Ather Energy)
Production House: Vanilla Films
Producer: Vinit Bhatt
Director: Harshik Suraiya
Associate Director: Chintan Pandav
Director of Photography: Siddharth Diwan
Production Designer: Nida Diwan
Music Director: Subhajit Mukherjee
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