Marico’s Parachute Advansed has unveiled a Parachute Advansed Baby range.
All six products in the range contain 100 pc virgin coconut oil, a natural source of some nutrients also found in mother’s milk, according to the company.
Part of the range is Parachute Advansed Baby Massage Oil made with 100 pc natural oils and designed to cater to babies’ growth and development needs, informed an official statement. Daily massage with this product is clinically proven to support three key indicators of better growth: enhanced weight gain, increased height, and stronger bones & muscles, it claimed.
An ad film promoting the launch is now live in Telugu, catering to AP and Telangana where the range has been introduced. It features a mother playfully talking to her baby who is outgrowing his clothes fast. The reason for that growth is revealed as the Parachute Advansed Baby Massage Oil.
Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited said, “Parachute Advansed Baby marks a significant stride forward in our unwavering commitment to providing the ultimate nourishment to your little ones. With the enriching touch of 100 pc virgin coconut oil and the goodness of other natural ingredients like coconut milk, tender coconut water amongst others., Parachute Advansed Baby range embodies the delicate balance of science and nature, ensuring your baby’s holistic growth and development. Each product is doctor-certified new-born-safe and has been designed to be as delicate as your baby’s needs right from the outset. As we introduce this pioneering range exclusively in the Andhra Pradesh and Telangana markets, we extend our warm embrace to families, inviting them to join us as we celebrate this cherished chapter in baby care.”
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