According to TAM AdEx- Half Yearly Advertising Report on TV News Genre, Jan-Jun’23 observed 6pc degrowth in ad volumes whereas Jan-Jun’22 witnessed a minor 5pc rise over Jan-Jun’21.
In the Leading Sectors, ‘Services’ led with 15pc share of News genre ad volumes. Services, Food & Beverages and Building, Industrial & Land Materials/Equipments retained their first, second and third positions during Jan-Jun’23 compared to Jan-Jun’22. ‘Personal Accessories’ was the only new entrant in top 10 list. The top 10 sectors together added 80pc share of ad volumes.
‘Retail Outlets-Jewellers’ led the News Genre categories during H1, 2023. The Top 10 categories together added 27pc share of ad volumes. Apart from Cement and Building Materials/Systems, all the categories in the Top 10 list witnessed positive rank shift. Cars ascended to second position during Jan-Jun’23 compared to Jan-Jun’22.
Among the Leading Advertisers on TV News Genre, Reckitt Benckiser (India) & Hindustan Lever retained their first and second positions during Jan-Jun’23 compared to Jan-Jun’22. The Top 10 advertisers together added 22pc share of ad volumes. Reckitt Benckiser (India), Patanjali Ayurved, GCMMF & Lalithaa Jewellery Mart observed positive rank shift during Jan-Jun’23.
Total 6.8K+ Brands were present on Television News genre during Jan-Jun’23. ‘Lalithaa Jewellery’ led the Top 10 list, three brands were from ‘Reckitt Benckiser (India)’. Top 10 Brands contributed 8pc share of Television ad volumes.
In the Top Growing Categories, 175+ categories registered positive growth. ‘Cars’ category saw highest increase in ad secondages with growth of 71pc. In terms of growth per cent among Top 10 categories, Biscuits witnessed highest growth of 2 Times during Jan-Jun’23.
‘Hindi News’ was the leading Subgenre for advertising with 19pc share of ad volumes during Jan-Jun’23. Top 5 Channel Subgenres accounted for 57pc share of ad volumes.
