McDonald’s India (North and East) has launched a television commercial featuring its brand ambassador Kartik Aaryan, to launch his favourite McDonald’s meal branded as ‘The Kartik Aaryan Meal’. The campaign has been conceptualised by DDB Mudra Group.
The lighthearted film features the film star and his friend at a McDonald’s outlet. When his friend asks him what he will have, Aaryan loses it – he’s upset that his friend doesn’t even know what his meal choices are and launches into a tirade. A member of staff places a tray in front of him with his favourite meal and he names the items one by one – slaying his friend alongside saying even if he were to tattoo these items on himself, he would still not remember. He goes on to tell the staff that he will even launch the meal, segueing into the launch with the branding, a hoarding and the signature sound.
Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “This campaign is all about knowing a little better the ones we like and love and celebrating the feel-good delicious moments and shared laughter at McDonald’s. We’re proud to unveil and bring Kartik’s favourite go-to McDonald’s meal to our customers and fans and provide a limited-time-opportunity to our customers to eat as their favourite celebrity and youth Icon. We are hopeful of this campaign reigniting our customers’ and fans’ love for our food and creating another cultural moment for our brand’s association with youth and the younger generation.”
“No matter who you are, everyone has a go-to McDonald’s order. This truth forms the basis of McDonald’s global platform called ‘Famous Orders’. The new Kartik Aaryan Meal aims to transform a visit to McDonald’s into an opportunity for people to connect with their hero, creating a one-of-a-kind cultural experience for youth tastemakers,” said Iraj Fraz, Creative Head, DDB Tribal.
The brand had launched a similar initiative, ‘The Rashmika Meal’, in 2021.
Credits
Creative Agency: DDB Mudra Group
Creative: Rahul Mathew, Iraj Fraz Batla, Debasish Mandal, Dhruv Tiwari, Ashwini Kumar Mishra
Strategy: Mehak Jaini, Nupur Sharma
Business: Ashutosh Sawhney, Aniruddha Deb, Divyanshi Misra
Producer: Sohan Gowda
Production House: K Films LLP
Director (film): Vivek Dubey
Feedback: [email protected]
(Amended at 13:30 PM hrs on August 28, 2023 to credit the right production house.)
