Naivedya Sambrani from the Cycle Brand of the NR Group, has launched a campaign to promote the strength of its fragrance.
The campaign has been conceptualised by agency Cut The Crap.
Two 15-second films that are part of the campaign use the simple device of ‘Housefull’ to convey that the brand spreads its fragrance across the house.
One of the films features a bunch of men waiting outside a gate jostling with each other, giving the impression that they might be outside a cinema hall. A man comes out and announces that it’s ‘House full’. When one of those standing outside asks another who the hero is, it’s introduced as Naivedya. The brand ends with the promise of ‘Housefull Khushboo’ (fragrance).
Another film features a tea stall owner stating that big star movies aren’t successful these days. He says that only Naivedya delivers ‘Housefull’ performances. The brand and its promise are then introduced.
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