Poonawalla Fincorp has released a short film for Raksha Bandhan celebrating the sibling bond.
The film portrays the deep connection between a brother and his elder sister, showing how she plays a key role in fulfilling his dream. He aspires to be a fashion designer and has secured an internship in Paris. His sister makes the dream come true, facilitated by a collateral-free personal loan from Poonawalla Fincorp – disbursed instantly.
Abhay Bhutada, Managing Director, Poonawalla Fincorp, said, “The film serves as a much-needed breakthrough in the way sibling relationships are viewed in the society. The essence of the campaign stems from the fact that sisters are also equally capable of providing unwavering support to their brothers, be it emotional or tangible. Through this film, we aspire to boost our value proposition as an end-to-end digital lending NBFC that offers instant and hassle-free loan disbursals. Our instant personal loan offerings enable your and your loved one’s dreams.”
The film is live on the brand’s digital channels.
