Swaraj Tractors, a part of the Mahindra Group, has launched a TV commercial featuring brand ambassador MS Dhoni.
The campaign coincides with the launch of a new range of Swaraj tractors. Dhoni swears by Swaraj tractors and announces that he is now about to get a new tractor. It is revealed that the new one is nothing but the newly launched model from Swaraj.
The new Swaraj tractors infuse modern aesthetics, integrate contemporary design elements, while safeguarding the brand’s authentic, timeless design, informed an official statement.
Dhoni said, “Farming, much like cricket, has become an integral part of my life. It requires dedication, hard work, and reliable companions. Swaraj Tractors have been my trusted companions on the field, helping me pursue my passion for farming. This TVC reflects my personal journey and my belief in the brand. The ‘Naya Swaraj’ truly embodies the spirit of modern farming while staying true to Swaraj Tractors’ DNA of power and reliability.”
Rajesh Jejurikar, Executive Director & CEO Auto and Farm Sector, Mahindra & Mahindra, said, “Having MS Dhoni on board, first as a customer and then as the brand ambassador for Swaraj, is an honour for us. His presence is a perfect fit with Swaraj’s core DNA of dependability, and his aspirational appeal aligns seamlessly with our new range of modern feature packed tractors. His genuine belief in our products add authenticity, making this collaboration a true reflection of our journey ahead.”
The film has been created by FCB Interface and will be aired on TV and digital platforms in Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali and Punjabi starting September 4, 2023.
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