Dry fruits and nuts brand Farmley has launched a two-film campaign featuring former Indian cricketer Rahul Dravid.
The films have been conceptualised by Talented.Agency, in collaboration with production house Momo Media.
The films cast Dravid, nicknamed ‘The Wall’, as a character from yesteryear Hindi hit Deewar, in stark contrast to his real life persona.
The films open in a dramatic filmy fashion introducing ‘Rahul Deewar Dravid’ in the titles. In one of the films, he says that while he is known as ‘The Wall’ on the field, there is one wall that stands between consumers and adulteration – Farmley.
The other film enlists the vast range of products available from the brand riding on the iconic dialogue from the movie, ‘Mere paas maa hai’.
“We knew we had to achieve two things – create a quintessential Rahul Dravid ad and make it unbelievably hilarious. ‘The Wall’ had been on our minds for a while, but it was the craftsmanship, acting, and dialogues that made all the difference,” says, Prashant Gopalakrishnan, Founding Partner, Talented.
Aman Gupta, Head of Marketing, Farmley, said, “We didn’t want to use Rahul as a prop in the end slate like most celebrity-led films. We really wanted to bring his acting, his personality, and wit to the screens.”
The films will air during the ongoing Asia Cup and ICC Men’s World Cup, informed an official statement.
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