Footwear major VKC Group has launched a new brand VKC Debon targeting a younger audience.
With the launch, there are six ‘power brands’ in the folio according to the company, the others being VKC Pride, Eezy, GoodSpot, Debobgo and Ja.May.Ka.
The ‘budget-friendly’ VKC Debon brand will house 16 categories, ranging from sports shoes and sandals to flip flops, open wear, V-straps, clogs and slides, informed an official statement.
VKC Mammad Koya, Chairman, VKC Group launched the brand at an event on September 7, 2023. The official logo of Dibon was also unveiled during the event.
VKC Razak, Managing Director, VKC Group, said, “VKC Group is pleased to introduce a new concept to the footwear industry. VKC Debon is positioned as a new brand in ‘Complete Fashion’ with all the contemporariness of the modern global footwear fashion. India should always aim to compete and win against China in the footwear market game for global supremacy.”
Debon will have ‘a special focus’ on PU products for the common man, the MD revealed.
He added, “As always, the VKC brand pillars including honest pricing will be adhered to in the new brand development.”
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