Fitness brand HRX co-owned by actor Hrithik Roshan and Exceed Entertainment, has announced the launch of HRX Cafe. The brand has launched its first outlet in Bengaluru.
The brand will be piloted in Bengaluru and Mumbai with stated plans to open across 10 locations by the end of 2023.
HRX Cafe promises to cater to health-conscious individuals and everyday athletes with a menu that transcends traditional cafe options. The menu will offer high-protein, balanced meals to fuel active lifestyles and to individuals who seek clean eating options, informed an official statement.
Roshan said, “I am thrilled to introduce and announce the HRX café. Our café is an extension to the HRX philosophy of providing holistic wellbeing solutions; that would serve to be a healthy dining option with a menu focused towards protein rich food. It’s an initiative to empower people with choices that align with their fitness aspiration and goals.”
“I am thrilled to collaboratively introduce HRX Cafe in HSR Bangalore. This partnership between Curefoods and HRX represents a fusion of fitness, wellness, and culinary excellence, reflecting our commitment to providing a holistic experience for our community. At HRX Cafe, we aim to nourish both body and soul, bringing together the energy of fitness with the delight of great food. It’s a step towards redefining wellness, and we can’t wait to share this exciting journey with everyone in Bangalore,” added Ankit Nagori, Founder and CEO, Curefoods.
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