Simplilearn, an online bootcamp for digital skills training, unveiled its latest brand advocacy campaign, #GetAheadWithSimplilearn.
The campaign showcases journeys of Simplilearn alumni through candid on-screen narratives. The film captures the essence of learners’ career transformations and perspectives on their upskilling experience – a pivotal factor in guiding them toward their desired career paths.
The campaign, conceptualised and created by platform-first martech network Wondrlab Network, not only highlights the attributes of Simplilearn’s programs but also emphasises their tangible impact on the lives of these students. Above all, it reinforces Simplilearn’s transformative influence on learners, emphasising the value of genuine learning. It reaffirms the brand’s promise: ‘Get Certified. Get Ahead.’
The film showcases three learners at different life stages and commences with a narrator shutting down a “quick gain guru”. The individuals are not just data science professionals but relatable people with multifaceted lives, early-stage to mid-to-senior professionals, going beyond their office roles. This approach aims to resonate with viewers personally, showcasing the real-world application of Simplilearn’s courses.
Kashyap Dalal, Co-founder, and Chief Operating Officer of Simplilearn, said, “Our No 1 goal internally as a team is the success of our learners, and our teams leave no stone unturned in delivering this – ranging from building the most comprehensive curriculum for latest in-demand skills, partnering with the best universities/companies, delivering a highly engaging learning experience and supporting our learners in achieving their career aspirations.”
“We decided to make this the cornerstone of all our marketing efforts as well by adopting learner advocacy as our primary focus. Through this film and in many more to come, our intent is to share real stories of real learners; and what they were able to achieve by taking up Simplilearn’s programs. We are very excited about this as a way to let our work speak for itself,” he added.
Ankit Grover, Lead Integration Director and Business Head, Wondrlab India, said, “These days, people don’t simply buy into promises made by actors in a beautifully shot ad. For something as serious as professional upskilling that could be life-changing, only real people and their real stories can bring the conviction required for Simplilearn to change the game. In this film, we brought alive three such real stories from three real Simplilearn learners. With a tonality of honesty and outrightly stating that there are no shortcuts to the next level, this film motivates people to skip all such promises and take the simple way of growth. Actual, credible, and robust learning with Simplilearn.”
Sharing his thoughts on the campaign, Amit Akali, Co-Founder and Chief Creative Officer, Wondrlab, said, “We are excited to partner with Simplilearn in creating this campaign that champions the power of genuine learning. By showcasing real people as the voice for this campaign, we deliver a very important yet urgent message in today’s world i.e. to prioritise authentic learning and not fall for quick success gimmicks.”
The #GetAheadWithSimplilearn campaign will include a series of videos covering success stories across various upskilling verticals. The first leg of the campaign focuses on the data category and films in the coming months will showcase the journey of learners in other professional streams.
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