Poonawalla Fincorp, a Cyrus Poonawalla group-promoted non-banking finance company, has launched a digital campaign themed ‘Log Toh Sawaal Karenge Hi’.
With the new campaign that rides on humour, the brand throws light on how people end up taking loans at high interest and pay higher EMIs despite having good credit scores.
This campaign is targeted at borrowers with high credit scores to explore hassle-free loan offers of Poonawalla Fincorp with affordable interest rates, other benefits and to consider transferring their high interest loans to Poonawalla Fincorp, informed an official statement.
One of the films features a young man questioned by his father about his joining a ‘B-grade college’ despite his high marks (scores). His retort points to his father’s high-interest loan despite a high credit score. The other film features a boss questioning an employee who has put in his papers, with the latter responding in a similar vein.
Abhay Bhutada, Managing Director, Poonawalla Fincorp, said, “The tendency of high demand for consumer loans during the festive season gets fuelled due to multiple reasons such as home renovations, vacations, weddings, or purchase of consumer durables, etc. We have observed that during the festive season, people end up taking high interest loans without doing proper due diligence despite having a good credit history and high credit score which creates an unnecessary burden of paying high EMIs. The purpose of this campaign is to create awareness about how to choose the right loan service provider like Poonawalla Fincorp which can help a borrower to explore best loan offers at attractive interest rates with no hidden charges. We at Poonawalla Fincorp always believe in offering best-in-class customer-centric products and solutions to enable dreams and fulfil the financial needs of our customers. This campaign highlights our value proposition of being the most transparent and end-to-end digital lending NBFC, committed to offer instant hassle-free loans to customers with high credit score.”
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