Focusing on the active wear segment, footwear retailer Bata India introduced a range of t-shirts, shorts and tracks under the athleisure brand Power. The range emphasises comfort and contemporary style, and will offer innovation and technology to fitness enthusiasts.
The Power Acti-Wear range will help fitness enthusiasts pursue the activity of their choice with comfort. The apparel range comes with technologies like Qik-Dry, Acti-Vent, Acti-Stretch and Feather Tech enabling quick sweat absorption, higher air circulation, perfect stretch and light weight to enhance while ensuring a comfortable workout experience.
Olivier Heck, Global Athleisure brands Director, said, “Power Acti-Wear is not just a clothing line; it is Power’s commitment to pushing boundaries. By combining our expertise in innovation with our passion for style, we are setting up a new benchmark in the world of performance and athleisure. Power is synonymous with fitness, and now with Apparel, we are not just introducing clothing; we are introducing a powerful lifestyle.”
Power recently launched a range of walking shoes ‘Power N-Walk’ with the latest ‘Step & Go’ hands-free technology, integrating convenience with style.
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