Apparel Group India is set to expand its brand portfolio with the launch of two brands – Anne Klein and Herschel Supply Co. The products will be exclusively available on Myntra.
Abhishek Bajpai, CEO, Apparel Group India Pvt Ltd, said, “The expansion of Apparel Group India’s retail footprint across the nation underscores our commitment to delivering exceptional shopping experiences to the evolving tastes of Gen Z and Millennials. We continue to bridge the gap between global fashion and consumers with the introduction of the latest launches of Anne Klein and Herschel Supply Co.”
Anne Klein stands for enduring style, grace, and empowerment, making it a choice for fashion-conscious individuals seeking timeless elegance. Whether it’s the iconic Anne Klein handbags or their stylish accessories, the brand offers a curated selection of fashion essentials.
Herschel Supply Co is synonymous with a spirit of adventure and exploration. Herschel’s commitment to combining functionality with style has earned it a dedicated following of adventurers, urban explorers, and trendsetters alike. Whether it’s the signature backpack, duffel bags, or travel accessories, each item is thoughtfully designed to enhance the journey of those who carry it.
Tushar Ved, President, Apparel Group India Pvt Ltd, said, “This strategic expansion reflects our commitment to delivering the best of international fashion to India. We believe that Anne Klein and Herschel Supply Co. will resonate strongly with our discerning Indian consumers. This move not only enhances brand diversity but also opens new avenues for Indian shoppers to access their favourite American brands right here in India.”
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