Colors Kannada has announced the launch of Bigg Boss Season10. The show is set to premiere on October 8 at 6 pm and thereafter at 9.30 pm daily.
To mark the 10th season of the reality show, JioCinema, the OTT platform of Viacom18, will offer exclusive content access for free, with a 24-hour live channel.
The show is ‘Powered by’ Freedom Refined Oil and Nippon Paint; ‘Special Partners’ are Levista Instant Coffee, Cera, Swastiks Masala and India Gate Basmati Rice; while Amrith Noni is ‘Health Partner’, Haldiram’s the ‘Restaurant Partner’, and Confident Group the ‘Prize Partner’.
For the first time Bigg Boss Kannada will be sporting a theme: ‘Happy Bigg Boss’. The theme aims to underscore the happiness and engagement that the show brings to its viewers, participants, advertisers, social media influencers, digital natives, uniting Kannadigas across the country, explained a channel statement.
This season will have 16 contestants from different walks of life entering the house with 73 cameras bringing their lives to the viewers. To mark its 10th anniversary, Colors Kannada has built a new Bigg Boss house on the outskirts of Bengaluru billed as the biggest ‘Bigg Boss House’ across all languages. The 12,000 sq. ft. house will allow for more elaborate games and tasks, ensuring even more drama, emotion and engagement, the statement added.
Prashanth Nayak, Business Head – Colors Kannada, said, “This season is a landmark moment for three reasons. Firstly, it is the 10th anniversary and hence this celebratory feeling underlines all aspects of the show. Secondly, we have introduced a theme for the first time and hence another dimension to the way that participants will play this season. Finally, the new house offers a lot more space – for tasks and for brand integrations. Altogether, this creates an environment for unparalleled drama and engagement while the theme underscores the family appeal of Bigg Boss Kannada.”
Actor Kiccha Sudeep, the host of the show, said, “I started my Bigg Boss Kannada with Season 1 and it’s already a decade. This is not just a show for me, rather my happy home! I always enjoy meeting new personalities and the flavours of the characters that they bring to the show. With the biggest Bigg Boss house, a first ever theme and some surprises along the way – Bigg Boss Season10 promises to be the most engaging entertainment project for me as well.”
Deepak Dhar, Founder and Group CEO, Banijay Asia & Endemol Shine India, said, “We are thrilled to mark the 10th anniversary of Bigg Boss Kannada, a testament to its enduring popularity and the immense joy it brings to viewers. Bigg Boss is a global phenomenon, and its success in India, under Endemol Shine India production, continues to be a source of pride for us. We look forward to another new season of drama, emotions, and engagement with its Kannadiga audience”.
To amplify the experience, JioCinema will offer some additions for free. Alongside exclusive and unseen content, there will be segments such as Bigg News, Unseen Kathegalu, JioCinema Fun Fryday and Deep Agi Nodi.
Live Shorts will provide snacky content from the 24-hour live channel. For fans, there are interactive offerings such as Watch & Win, Meme the Moment, Hype Chat and Video Vichaar.
For the first time, users can watch the show on television and answer contest questions on JioCinema to win prizes.
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