When it comes to an ornament, anything can be an inspiration. But when the inspiration is the rich and vibrant cultural heritage of Bengal, the ornaments speak in verse. Terracotta, Shantiniketan and Durga Puja – integral to Bengal, and steeped in its culture – form the inspiration for Reliance Jewels’ latest collection, Swarna Banga.
The film, conceptualised by Scarecrow M&C Saatchi, tells the tale of a woman embarking on a search for the next verse, finding hidden scrolls and poetry along the way. She explores the Terracotta temples of Bishnupur, Upasana Griha in Shantiniketan, and Durga Puja celebrations, all set to the narrative of those very romantic verses that pay an ode to ‘Swarna Banga’.
Composer Debojyoti Mishra and poet Srijato wove the Bengali lyrics for the film, while the verses in Hindi have been penned by Manish Bhatt, Co-founder, Scarecrow M&C Saatchi.
Bhatt said, “In this era of moment marketing, I can’t recall any brand embarking on a sustained series of an elaborate 360-degree campaign, including exceptionally comprehensive films. We’ve created six campaigns in this series over a four-year period. It truly is a golden opportunity for Scarecrow to work on the sixth ad in the series with consistency. Especially in a culture that not only boasts a rich legacy but also, in contemporary times, stands as one of the most artistic and creative cultures in India, which empowers women. Poetic in its true essence.”
Sunil Nayak, CEO, Reliance Jewels, said, “Bengal, with its vibrant artistic legacy, holds a special place in India’s art and craft history. And this eighth collection in our series of jewellery inspired by different regions of India is a testament to our commitment to celebrating the rich culture and traditions of our nation. The Swarn Banga collection, with its timeless design, intricate workmanship, and grace, is sure to be adored by our customers for years to come.”
Credits
Agency Credits
Creative Agency: Scarecrow M&C Saatchi
Creative Team: Manish Bhatt, Raghu Bhat, Kapil Tammal, Kunal Parkar, Lalit Sakurkar, Yuvraj Gorule, Pranay Roy, Abhijit Kalan, Uttam Kumar, Krupa Mehta, Kalpita Powale, Yamini Rehal, Akansha Sarkar, Doremi Chatterjee, Narendra Naik, Simran Tandon, Shreya Kshirsagar, Sakshi Udhwani, Varun Shah, Vaishnavi Mandavkar
Account Management: Mangesh Mulajkar, Baishali Bhattacharya, Kruti Pandya, Saneh Kurian, Ravina Redkar
Studio: Subhash Gade, Mangesh Kasekar, Vikram Dalvi, Sandesh Rane
Creative Interns: Arunoday Thakur, Soumyanshu Ghosh, Karan Dhanesh, Kamakshi Jaulkar, Bhavi Baid, Aayushi Gupta, Samiksha Dangra, Aashna Gupta, Shreyas Koli and Neer Mota
Team Reliance Jewels
Sunil Nayak, Priyanka Thapa, Rohan Patankar, Shaswat Doctor, Prajith Nair, Dipali Sable, Abhishek Ranjan
Film Production
Production House: Jiboom Studios
Director/DOP: Sudeep Chatterjee ISC
Producer: Kanchan Kalra
Music Composer / Music Director / Music Producer: Debojyoti Mishra
Bengali Poetry: Srijato
Hindi Poetry: Manish Bhatt
Baul Verse: Debojyoti Mishra
Recitation (Bengali): Anirban Bhattacharya
Recitation (Hindi): Mohd Yasir Itikhar
Editor: Tathagata Basu
Production Designer: Tapan Kumar Seth
Choreographer: Vittal Patil
Director’s Assistant: Rituja Jayant, Namya Patel
Associate Cinematographer: Shyam Shukla
Operative Cameraman: Piyush Ghosh, Animesh Ghorui
Executive Producer: Pritha Nandini Sen
Creative Producer: Moumita Chatterjee
Local 1st AD: Shaket Banerjee
Bombay 1st AD: Shikhar Shrivastava
Assistant Cinematographer: Deependu Bhattacharya
Costume Stylist: Aasia Abbas
HMU Designer: Danica Drego
Model: Sneha Bose
Local 2nd AD: Pavel Midya
Bombay 2nd AD: Priyansh Gabra
Local 3rd AD: Moutusi Mitra
Bombay Intern AD: Yash, Ishaan Chatterjee
Line Production
Company: Golden Creeper Pictures
Production Controller: Bachchu Ghosh
Production Manager: Priyanjana Chaudhuri, Dibyajyoti Gain
Production Supervisor: Natasha Singh, Bhola Chaudhuri
Production Coordinator: Gayatri Purohit
Production Accountant: Archana Vora
Production Assistant: Sanjay Das
Local Manager for Bishnupur: Kartik
Audio Production
Singer: Mekhla Dasgupta
Baul Singer: Debojyoti Mishra
End FVO (Bengali): Proshia Sen
End FVO (Hindi): Vibha Saraf
Choir: Shalini Mukherjee, Upasana Sanyal, Somdutta Chakrabarty, Arunima Banik
Film Post Production
Studio: Black and White VFX Studios
Post Head: Mukesh Choudhary
Post Producer: Dikshant Singh Kamboj
Online Editor: Abhishek Manjrekar
Colourist: Hany Halim Ahmed
Special Thanks: Pankaj Kumar, Avinash Arun
Print Production
Model Shoot
Production House: Prasad Naik Films
Photographer: Prasad Naik
Photo Asst: Amit & Mayank
Stylist: Aasia
Makeup Artist: Brendon Degee
Models: Chandni, Ritvikka
Producer: Sanjay Bhatia
Production Head: Sanjay Bhatia
Product Shoot
Production: Proshots
Producer: Jeetu Kapadia, Kinnari Sanghavi
Photographer: Jeetu Kapadia & Kinnari Sanghavi
Product Stylist: Kinnari Sanghavi
Production Manager: Santosh Gupta
Feedback: [email protected]
