Audio series platform Pocket FM announced the appointment of Vivek Bhutyani as Vice President -Content Marketing. With over 20 years of experience, Bhutyani has worked in varied industries, media, telecom, retail, and edtech.
Prior to Pocket FM, he was with Vedantu as part of the startup’s leadership team. Bhutyani drove organic growth at Vedantu and also led the YouTube strategy and growth. Bhutyani also founded Lattukids.
Vivek Bhutyani said, “I am truly exhilarated to join the Pocket FM team and especially excited for the 0 to 1 journey that we are undertaking on organic content marketing. I see immense potential in the serialised audio streaming space, driven by audio series and believe that we can reshape the way audiences consume content in this segment globally. Pocket FM’s commitment towards pioneering a new category with audio series, along with fostering a vibrant creator community and delivering outstanding content, aligns perfectly with my ambition to create a solid foundation for the organic growth funnels via our own content and IPs. Exciting times ahead!”
At Pocket FM, Bhutyani will work with Rohan Nayak, Cofounder & CEO and Lalit Gangwar, VP – International growth to drive the international growth charter.
Lalit Gangwar said, “Vivek’s experience and vision are expected to be instrumental in elevating Pocket FM’s position in the audio entertainment space. His passion for results, inclination to challenge the status quo, and proven ability to lead high-performing teams will be driving forces that align perfectly with Pocket FM’s mission to deliver high-quality, engaging audio content to audiences worldwide.”
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