Max Life Insurance has unveiled a social media campaign themed ‘Sharma Ji Ka Beta,’ featuring cricketer Rohit Sharma and his entrepreneur-spouse Ritika Sajdeh.
The campaign provides a glimpse into Sharma’s off-field persona,in conversation with Sajdeh.
Rahul Talwar, Chief Marketing Officer, Max Life Insurance, said, “In the digital age, storytelling has the power to inspire individuals to reflect on their own life journeys and consider the role of life insurance in protecting their aspirations. Anchored to Max Life’s overarching theme of ‘You Are the Difference’, this social media campaign brings to light the real Rohit Sharma, not just as a cricket sensation but as a loving family man. The social media campaign underpins our belief that every individual, much like Rohit, has a unique and valuable story that makes a difference.”
The ‘Sharma Ji Ka Beta’ campaign will go live on social media platforms, including Instagram, Facebook, YouTube, Twitter, LinkedIn and Threads.
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