According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the first 15 matches (5th Oct’23-17th Oct’23) witnessed indexed growth of 28pc in terms of average ad volumes per match compared to ICC World Cup 2019.
Count of Categories, Advertisers & Brands grew by 30pc, 14pc and 32pc respectively in ICC World Cup’23 compared to ICC World Cup’19 during first 15 matches.
In ICC World Cup’23, Perfumes/Deodorant was the leading Category with 10pc share of ad volumes. The top five categories together covered 33pc share of ad volumes during first 15 matches. Perfumes/Deodorant and Ecom-Wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19.
Among Advertisers, Vini Product and FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 33pc share of ad volumes during ICC World Cup’23.
40+ new categories and 150+ new brands advertised in 15 matches of ICC World Cup’23 compared to same number of matches in ICC World Cup’19. Among the 150+ new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Fogg Oud Extreme’.
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