Packaged foods and sweets brand Bikano has launched its Diwali campaign celebrating the bonds of family, and to promote the act of adoption.
In the brand film, a young girl is happily engrossed in making a Rangoli with her mother when a family friend visits to wish them for Diwali. She remarks how seamlessly the adopted child has become part of the family, but also adds that the bonds of blood go beyond. To this, the child’s mother says that bonds are forged not by blood, but by the depth of shared emotions, a sentiment mirrored in the tale of Yashoda and Lord Krishna.
“We believe that family is bound by love and compassion, transcending biological ties. This Diwali, Bikano endeavours to inspire the spirit of adoption and acceptance, emphasising that it is our hearts that define our connections. The story of Yashoda and Kanha reminds us that love knows no bounds, and it is this very love that we aim to celebrate and foster this festive season,” said Manish Aggarwal, Director, Bikano, Bikanervala Foods.
To further champion the cause of adoption, Bikano is inviting people to show their support by giving a missed call to 970-970-5100. For every call received, Bikano pledges to contribute a sum to an orphanage.
“At Bikano, we understand that true family is created through bonds of the heart. This Diwali, as we unveil our heart-warming TVC, we encourage everyone to join hands with us in spreading not only happiness but also the invaluable message of acceptance and love through adoption. Every child deserves a loving home, and it is our collective responsibility to ensure they find it. I believe it’s our duty to use our platform to promote initiatives that make a positive impact. Together, we can make a difference in the lives of these young souls, and that is a cause worth celebrating,” said Kush Aggarwal, Head of Marketing, Bikano.
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