Sports and athleisure footwear brand Campus Activewear has unveiled its brand campaign titled ‘Move with Swag’ featuring hip-hop artist King and actress Sonam Bajwa. The brand films showcase Campus’ footwear collections Campus OGs, Nitrofly, Nitroboost, and Air Capsule. The tagline, #MoveWithSwag reflects the brand’s commitment to offering versatile footwear that caters to diverse needs.
The brand film has been conceptualised by Content Platform, Wondrlab India, and has actor Sonam Bajwa and Hip-hop artist King showing off their swag with their Campus Activewear footwear.
Prerna Aggarwal, Chief Marketing Officer, Campus Activewear, said, “Bringing together the dynamic duo of Sonam Bajwa and King for this brand film was an ideal choice for us. They embody the essence of individuality, self-expression, and a fashion-forward attitude that aligns perfectly with the spirit of our ‘Move with Swag’ campaign. Our campaign perfectly reflects our commitment to bringing technology and fashion together in our footwear for all at an exciting price. With a rising importance on individuality and self-expression, we want our customers to feel empowered and confident in their footwear choices.”
Amit Akali, Co-founder and Chief Creative Officer, Content Platform, Wondrlab India, said, “Campus Activewear as a brand has fashion and lifestyle at its heart. With the ‘Move with Swag’ campaign, our aim is to put the brand on a pedestal as a fashion-first footwear brand, featuring two popular youth icons – King and Sonam Bajwa as swag ambassadors. The look and feel of this campaign has been created with every artistic detail of the four stylised worlds, paired with chic styling of the two protagonists with Campus shoes. Our overall effort is inspiring confidence, promoting movement, and fostering self-expression among the youth, which is in line with the Campus’s evolved brand identity.”
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